On the 8th December 2018 LC Waikiki opened a store in Tygervalley mall Capetown. The store offers a range of Ladies, Men’s, Kids and infants fashion merchandise at very affordable price points.
This is a fairly mature business founded in 1988 in France and operates as a Turkish based fashion retailer. The companies motto is “Everyone Deserves to Dress Well” which drives the affordable prices.
My assessment is the product range and price structure fits into the retail category which hosts Mr Price, Cotton On, and H&M.
Looking forward to following this brands progress as it works its way throught the South African market.