It is always refreshing when you hear a South African start-up story especially when it is woman-led. Hey Gorgeous is one such company with a franchise store as well as an online presence. The companies owner and cosmetic scientist, Phoebe Williams says much of the inspiration behind the products came from the Bodyshop founder Anita Roddick with her use of natural products. “As I aged I was inspired to utilise products derived from conscious, sustainable ingredients, and as my daughters grew up I also knew I wanted them to be…
