Why many are cutting brand logos off their clothes

Why many are cutting brand logos off their clothes

There was a time between the 1990s and mid-2000s when dressing head-to-toe in designer clothing emblazoned with logos was a sign of wealth and success. Now, people are using scalpels to slice logos off. Online, bloggers are posting tutorials on how to remove the thread stitched into shirts and hats without leaving an unsightly outline or picking off the logo on sunglasses without leaving behind a blurry mess. Writing stamped on in vinyl, meanwhile, is wiped away with nail polish remover, according to the Wall Street Journal.  Watch YouTuber Piper2381 customise a hat by…

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Edgar’s – Numbers tell a story.

Edgar’s – Numbers tell a story.

Edgars have just released a 1Q17 trading update which both confirm and highlight the state of the business at this time. Sales fell -8.1% to R6 billion. Cash sales fell -2.7% and credit sales fell by -15.6%. Gross profit margin decreased to 36%. Management is blaming the following for the shocking results…. 1. Restructuring taking a lot of managements time. 2. Supply interruptions. 3. Reduction in office staff. 4. Late onset of winter. 5. Timing of Easter. This indicates just how far off reality the executive team is if it…

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Edgars- How to upset your account base in one easy lesson!

Edgars- How to upset your account base in one easy lesson!

Its difficult to understand how top executives in a blue chip retail company can take such a stupid decision and alienate thier total account base, the life blood of the Edgars business. We all know Edgars are in trouble, massive debt repayment, totally wrong merchandise strategy, significantly less feet shopping in the stores, and aggressive competition from H&M, Cotton On etc. Why would you take your account base who is probably still buying from your stores and penalise them by suddenly out of the blue deciding to levy an admin…

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Edgars – Continues to move closer to its destiny!

Edgars – Continues to move closer to its destiny!

I have written a few articles on Edgars over the past year all fairly negitive regarding its future. In summary the business is drowning in debt and has completely lost focus and direction on its core function, which is to be a retailer. In its current state it simply cannot compete with new up to date retailers such as H&M/Zara etc arriving in Edgars back yard and making them look like amatures. Taking market share from Edgars is so easy for the new kids on the block as Edgars simply…

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Credit or Cash! – What to do….

Credit or Cash! – What to do….

Your parents always told you, never buy on credit, rather save until you have the cash and then buy. Over the last twenty five years or so,  South Africans have traditionally bought clothing on credit. That’s why retailers such as Edgars, Foschini, Truworths and Miladys have survived for so long. They have never had to worry about being cutting edge fashion retailers, as all they need to do is offer credit, and the cash strapped consumer will buy!. Well 2015 has arrived and with it numerous international retailers which do NOT…

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Going to the Malls – Still what shoppers want!

Going to the Malls – Still what shoppers want!

On line shopping maybe here to stay but consumers still want to go to the malls. Retailers need to keep thier stores current and in tip top condition as customers still want to walk through your doors and buy from your store. Many consumers do shop on line and when buying an article where they can source from a web page this will always be an option. However most would prefer to drive to the mall spend a few hours in stores and enjoy the experience. Many make the outing…

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Tread + Miller – latest footwear retailer in Canal Walk

Tread + Miller – latest footwear retailer in Canal Walk

It’s always exciting when new retail concepts open in our South African malls. This is especially so when the new store has also managed to create a unique experience you won’t find from its competitors. Tread + Miller is in this category opening it’s doors in the Canal Walk shopping mall downstairs next to Foschini. The store is focused on a range of men’s footwear and also offers a small selection of Ladies shoes . It definitely has a masculine feel when you enter the store driven by the rich…

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Shopping at H&M

Shopping at H&M

As not everyone has the opportunity to visit the exciting new H&M store at the V&A waterfront in Capetown I thought I would do a little shopping and show you some items I bought. Firstly I just want to mention unlike shopping in Edgar’s, H&M have an abundance of sales associates. In fact they possibly have far too many however it confirms the attitude of this retailer, customer service is very important to them. Summer is arriving so a pair of new shorts would be a requirement. After browsing through a…

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Zara – Is this just another store!

Zara – Is this just another store!

Not too long ago, consumers were excited with the arrival of Zara on our shores. Red carpet openings from Sandton to Durban and then Capetown.  Good opening price points and fresh fashion from the largest retailer in the world. Although a few mistakes were made, especially in the size curve offered to the local consumer, this was soon rectified and larger garments became available.( Note: the XL Zara item will always be much smaller than what we are use to in SA. ) Unfortunately prices stared to creep as time…

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H&M to change the retail landscape in South Africa

H&M to change the retail landscape in South Africa

On the 17th October 2015 H&M opened the doors of its first store in South Africa in the V&A waterfront.  This was no ordinary new store opening, this is the start of a significant change to the retail landscape in South Africa. Never before has the South African consumer been afforded the opportunity to shop in an international branded store offering brilliant merchandise at really affordable prices. Quality is much better than Cotton On or Mr Price and the price points are very similar. The store design and aumbiance beats…

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