LC WAIKIKI – Welcome to South Africa

LC WAIKIKI – Welcome to South Africa

On the 8th December 2018 LC Waikiki opened a store in Tygervalley mall Capetown. The store offers a range of Ladies, Men’s, Kids and infants fashion merchandise at very affordable price points. This is a fairly mature business founded in 1988 in France and operates as a Tutkish based fashion retailer. The companies motto is “Everyone Deserves to Dress Well” which drives the affordable prices. My assessment is the product range and price structure fits into the retail category which hosts Mr Price, Cotton On, and H&M.

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Edgars still trying but no indicators of turnaround

Edgars still trying but no indicators of turnaround

Yesterday I read an article about Edgars in the media and a quote left me in absolute amazement and bewilderment …..”The move is the brainchild of new CEO Grant Pattison…….” This comment was in reference to the decision to close chains Red Square, La Senza, and Boardmans. If this is a brainchild decision that has taken the Edgars group 10 years and five CEOs to realise it’s the only direction to follow, then Edgars have far bigger issues in front of them than closing some stores. Let me give you…

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Apple South Africa – can’t get it right!

Apple South Africa – can’t get it right!

Maybe you have read about the issue in the press recently regarding Apple loading your iPhone battery to slow it down and encourage you to upgrade to a new handset, when really all you needed was a replacement battery. The company was so embarrassed when this went public they decided to launch a replacement battery programme for its loyal clients. You can read all the Ts and Cs yourself but to make things simple, I have listed the main points you would need to understand if you own an apple…

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Pre “BLACK FRIDAY” – a taste of what’s to come….

Pre “BLACK FRIDAY” – a taste of what’s to come….

I thought it would be a good idea to go and have a look at a South African mall on Thursday 23rd November 2017, the day before the official “Black Friday”. (Tygervalley mall Capetown). Just for clarification this event was born in the United States and if you look into the history of why it started you will find numerous reasons, most of them made up stories or simply popular myths.  For the purpose of this article let us just accept “Black Friday” is a 20th century consumer culture which…

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Mr Price – Are you serious!

Mr Price – Are you serious!

It’s not difficult to understand the South African economy and political situation in the country are both at an all time low at the moment. Consumers are squeezed with wallets carrying far less cash than a few years ago. The writing for retail is on the wall with red flags waving all around us. National chains closing stores, empty shops in malls,  customers shopping down and buying less items. On top of this we have an invasion into our own back yard from big business such as H&M. Yet some…

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H&M update on my prediction!

H&M update on my prediction!

On 1st November 2015 I wrote the very first blog for this website titled “H&M to change the retail landscape in South Africa”. Only a few days earlier on 17th October 2015 H&M open its first SA store in the V&A waterfront mall. ( you can read this blog again if you wish, just search the title). I ended the article with the following words…………..”Remember this statement from above, H&M will change the retail landscape in South Africa over the next five years”. We are not yet two years into…

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Changing brand identity

Changing brand identity

As a customer my mind associates the merchandise I can expect to find when I walk into a store to the name above the door.  Let me try and detail what my perception of where stores are positioned on the fashion ladder. a) Entry level fashion would be Pep stores and maybe Ackermans/Jet. b) Affordable throw away fashion would be Mr Price and Cotton On. c) Middle range price and fashionability would be Foschini, Edgars, H&M and possibility Woolworths. d) One up price and fashion would cover Truworths and Zara…

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Edgars a threat to mall landlords.

Edgars a threat to mall landlords.

In a depressed economy such as SA is going through at present, casualties become a reality.  (Stores close for a number of reasons. ) Some examples below….. 1. National retailers close marginal profit stores when lease expires. 2. Independent businesses not financially viable to renew a rental agreement when lease ends. 3. Brand pulls out of country and closes all stores, i.e. Mango/Nine West. 4. Business fails, i.e. Stuttafords. When a small store closes in a regional centre it is usually not difficult to find another tenant to take up…

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The retail credit game!

The retail credit game!

In the days when Edgars Truworths and Foschini were the retail kings in South Africa, most shoppers had a clothing account at one of those stores or more likely they had an account at all three. Having a clothing account was the accepted normal practice, families would buy merchandise and at the end of the month make a payment of one sixth of the account balance. After three correct payments the retailer would increase the customers open to buy or credit limit, and the cycle would continue. Businesses were built…

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Zara…..Is the writing on the wall!

Zara…..Is the writing on the wall!

Just over three years ago Stuttafords closed its doors in Tygervalley shopping mall in Capetown. This retail space then became available for any new tenants looking to represent their brand in this up market shopping venue. Along came Zara and carved out a significant piece of the space and built a stunning store probably close to 2,000 m2 offering ladies, men’s, and a large kids department to the Capetown northern suburbs shopper. When I first visited the store my initial thought was “This store is definately far too big for…

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