Over the past ten years or so a form of arrogance has crept into many of our retail business’s. It is almost as if an attitude has been adopted which says to the customer “You should be grateful to us for providing you with such a great store and amazing product”. In the past most retailers could rent a location in a mall, shopfit the interior, fill with merchandise and the customer would come and buy. Now circumstances have changed and changed significantly. Following the major wake up call brought…
