LC Waikiki – Is this another example of an overseas company not understanding the South African market

LC Waikiki – Is this another example of an overseas company not understanding the South African market

Thought I would pay a visit to our local LC Waikiki store in Tygervalley, always worth a look. It was around the 15th of February 2020 in the middle of Capetowns hottest month, reaching temperatures of 34 degrees outside. This business has decided to go against the trend of every other fashion retailer in SA and launch a winter sale. The majority of merchandise at the entrance to the store were heavy flannel shirts, thick warm hoodies, and winter jackets. I am sorry, I just don’t get the logic or…

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